Anan Elkady

With more than 15 years of experience across Egypt and the GCC, Anan Elkady is an accomplished hospitality marketing and public relations leader whose career has been defined by strategic vision, brand development, and the successful launch of some of the region’s most prominent hospitality projects.

Her career began while she was studying at Alexandria University, where she demonstrated an early aptitude for marketing and communications. At just 22 years old, Anan was appointed Marketing Manager at Hilton Hotels, marking the beginning of a distinguished career within the international hospitality industry. Two years later, at the age of 24, she earned her MBA in Business Administration, further strengthening the business and strategic foundations of her career.

Over the years, Anan has contributed to the development and launch of major tourism and hospitality projects across Egypt, Bahrain, Dubai, and Kuwait, working with internationally recognized hospitality groups and brands including Hilton and IHG. Her experience spans strategic marketing, public relations, brand positioning, communications, pre-opening strategies, and market development, giving her a comprehensive understanding of what it takes to establish and grow a hospitality brand in highly competitive markets.

Today, Anan serves as Head of Marketing & Public Relations at Rixos Montaza Alexandria, where she leads the marketing and communications strategy for one of Egypt’s most significant hospitality developments.

Set within the historic grounds of Montaza Palace, the Rixos Montaza development brings together five luxury hotels within one destination, combining Alexandria’s royal heritage with the contemporary luxury and international hospitality standards associated with the Rixos brand.

Under Anan’s leadership, marketing and public relations play a central role in shaping the destination’s identity and positioning it within Egypt’s increasingly competitive luxury hospitality landscape. The development features extensive conference and ballroom facilities, private beaches, expansive landscapes, and a diverse collection of restaurants and cafés, creating a destination designed to serve both leisure and business travelers.

Throughout her career, Anan has built her reputation at the intersection of hospitality, marketing, public relations, and strategic brand development. Her journey from becoming a marketing manager at an international hotel group in her early twenties to leading the marketing and PR function of one of Alexandria’s most ambitious hospitality developments reflects a career driven by ambition, adaptability, and a deep understanding of the hospitality industry.

Today, she continues to contribute to the evolution of Egypt’s hospitality sector, bringing together international industry experience, strategic marketing expertise, and a strong understanding of the region’s evolving tourism landscape.